ProMéxico has chosen ‘MIT Technology Review Spanish edition’ to promote the rise of various industrial sectors in the country
Belonging to the Massachusetts Institute of Technology (EEUU) and founded in 1899, MIT Technology Review is the oldest technology magazine in the world and one of the most prestigious. In 2009, our company obtained its licence for the publication of the Spanish edition that it maintains with a team of specialized journalists.
This magazine is an expert in technology and innovation, the specific areas of MIT Technology Review. Its dedication and effort have managed to create in these recent years a powerful reading community throughout the Spanish-speaking territory, whose circulation figures increase every day.
Thanks to this success, the Mexican government agency ProMéxico has decided to rely on MIT Technology Review in Spanish to spread their activity aimed at coordinating strategies to strengthen the country's participation in the international economy.
Through a promotional campaign, the company has commissioned a series of magazine reports focused on stimulating the country in different economic sectors from a technological and innovative point of view. These areas are: automotive, aerospace, energy, cultural industry and electronics.
All the articles have been published in the magazine and disseminated through social networks. Their promotion was accompanied by banners inserted in different areas related to publication. In addition, the Design Department at our company completed these promotional activities with the creation of a video summary of the last emerging technologies meeting EmTech held in Mexico in 2014. The event was organized by us, and ProMéxico was one of the sponsors.
The editor-in-Chief of MIT Technology Review Spanish edition, Marta del Amo, explains: "The great expertise of the Opinno’s Media Department allowed us to provide a technological and innovative approach when drafting the reports." The expert in technology journalism emphasizes that this specialization is essential "to maintain objectivity and technical quality in the texts regardless of whether they are generated on demand". This option allows anyone interested in disseminating their projects guaranteed accuracy and reliability in the items generated.
Through this magazine, we are committed to promoting the latest advances in technology, science, industry and business. Whether it’s a young innovator or a large government agency, the findings that can transform society through innovation always have a place in MIT Technology Review Spanish edition.
