We invited five Stanford University professors to impart Design Thinking workshops tailored to the event
Technology is not only changing the way we work and communicate, it is also changing the way we spend our money. The leaders of innovation are interested in these changes and to help the leaders understand these changes, we assisted the BBVA Innovation Center in the organizing the Findesign event. With the aim of predicting the future of money, the event consisted of a master course in Design Thinking, moderated by five professors from Institute of Design at Stanford University (USA).
At Opinno, we supported BBVA in the organization of this event through the coordination of the participation of the experts from Stanford and the management of the attending participants thanks to the members of our staff that were involved every step of the way.
More than 200 designers, developers, entrepreneurs and CEOs from prominent Spanish companies, many of them IBEX 35 companies, attended the Findesign event. In the workshops, attendees learned about various financial solutions, such as an app that helps users to manage their personal finances and another app to that directly connects the user with a financial analyst.
This master course allowed the participants to learn about Design Thinking, the generation of solutions tailored to the customer's needs through a process based on human empathy, a methodology in which Opinno is well versed. The process consists of empathizing, observing the client, co-designing the solution and finally, prototyping it.
One of the project leaders and one of our consultants at Opinno, Isabel de Oriol, highlighted: "The efforts by Opinno's staff made this event a success." In fact, the BBVA Innovation Center was so pleased with the results that they want to put on the same event in Mexico D.F. (Mexico) and San Francisco (USA) in the near future.
The success of this event is attributable to the ample experience we have in event production tailored to the needs of all kinds of organizations. We have produced events like various editions of EmTech around the globe, the HBR Summit in Mexico and IN3 Spain, just to name a few. In addition, we organize workshops to drive innovation in sectors like transportation and culture, as well as supporting entrepreneurs on their path to success.
Our commitment to promoting innovation, entrepreneurship and technology has made us the ideal partner for the organization of this type of event. Whether the topic is the future of money, new technological tendencies or leadership, our knowledge and experience earn us the satisfaction of promoters and attendees alike.
