We enriched the experience of Spanish CIOs at Dreamforce 2015 with supplementary activities like lectures at the University of California - Berkeley, networking sessions and gourmet dinners

We sent the leading Spanish CIOs to the most important cloud computing congress worldwide

We enriched their attendance at Dreamforce 2015 with supplementary activities like lectures at the University of California - Berkeley, networking sessions and gourmet dinners.

The multinational company Salesforce placed fifth on the list of the 50 most innovative companies on the planet in 2014. This classification, produced by our partner MIT Technology Review, announces to the world which companies are doing a good job with innovation and explains why. In the case of Salesforce, the reasons are centered around their cloud computing tools, which will be increasingly crucial in helping companies leverage and exploit the data they generate in the coming future. At Opinno, we share the philosophy of publicizing and promoting the best innovations, and for this reason, we have collaborated with Salesforce to organize the participation of the Spanish delegation at their international congress, Dreamforce.

Dreamforce

With the participation of over 160,000 people from 78 countries, we set a new attendance record at the 2015 edition of Dreamforce, which was celebrated recently in San Francisco (USA). These executives attended the presentation of innovations, speeches and the demonstrations offered by Salesforce. In addition, the members of the Spanish delegation enjoyed a series of extra events that we coordinated.

Approximately 100 executives from 60 of the top Spanish companies engaged in the experience that we organized to complete the Dreamforce experience. These companies represent almost every sector of the Spanish market, from banking, to construction, to utilities and construction, amongst others. Some of the participating companies were Sacyr, Repsol, BBVA, Endesa, Deloitte and Banco Santander.

The program that we created for the Spanish delegation aimed to broaden their vision of cloud technology and innovation and entrepreneurial ecosystems. Two noteworthy activities that we prepared for them were a conference at the Universidad of California – Berkeley (USA) and a talk given by the angel investor Ariel Poler. According to our U.S. director and lead project manager, Rafael Salazar, "All of the participants were very satisfied with the experience and they took away relevant knowledge for their companies."

Rafael Salazar

To put the finishing touch on our work with Salesforce, we also produced a video summary of the Spanish delegation's experience at this event.

Salesforce entrusted this project to us thanks to our proven track record both in the innovative ecosystem and in the organization of events. Our alliance network is growing day by day through our emerging technology conferences, EmTech and our management events like the HBR Summit.  This fabric of expertise in different sectors has allowed us to successfully tackle projects like this one with the aim of spreading our philosophy of innovation around the world.