The way we move through the world has always been one of the motors for innovation. There are always new developments regarding this subject as the population keeps expanding and so do the roads as they need to transport people in the most efficient way possible.
As many companies go through digital transformations, the mobility industry is forced to keep up and innovate thinking of their customers and competitors.
Since its beginnings, Opinno has gather more than six years of experience working on mobility projects. Focusing on ventures that have a high sociological component directing its strength towards the technological experience in their vehicles, smart devices and carsharing services. With the lens on the future, smart cities are pushing various technologies to develop new products and services. As editors of the MIT Technology Review, Opinno counts with the latest trends on technology applied to mobility and smart cities.
The Roadblock
One of the major world leaders in the management of infrastructure concessions, with nineteen highways and seven railroads in eight countries, is looking to remove a great obstacle from the road. They wish to keep generating value for its shareholders and users. In order for them to maintain the leadership in the industry, they must be immersed in the development of a new Business Innovation and Digital Transformation Model that aims to solve today's and tomorrow's challenges in the sector. By building a strong innovation framework, the brand will be able to move from short range to scalable innovation projects that have a huge and direct impact in the business model of the company.
The Solution
The strategic innovation plan will target three key pillars, User Experience, Mobility Business Models and Automation & Interoperability. The main focus of this project is to create an original Mobility Roadmap for railway and highway solutions. For this to be successful, Opinno will co-design, prototype and test the top three solutions so that later on they can be launched to the real market.
In order for the innovation plan to work, there must be an understanding of the new global users’ intrinsic motivation and needs in relation to railways and highways In Spain, Portugal and Chile. For this, there will be an exploration session with the participation of one representative of each country. During this phase, knowledge will be produced about the key groups that participate in our business challenge, counting an analysis of their characteristics, their needs and the market trends that affect them.
After the first phase is completed, there will take place the formulation and validation of the product concept from the user's point of view. In this stage, the knowledge generated in the first phase will be used to design, prototype and iterate the value proposition of the solution and its functionalities, and also, the strategic approach of the new digital service.
The final phase will be for the creation of the roadmap in order to refine, test and launch various value propositions. During this process, there will be validation with the clients and real users of the prototype of the solution that was built in the previous phase so that it can be refined and brought to the market.
