We give you some tips to make your marketing resources profitable and place your business adequately into the market.
In life there is always a crucial moment, or at least a moment in which you have to make in important decision. In business there is also that moment. The point in which you have to know how risk everything or die trying.
It’s not easy being heard within the large number of brands and messages we are bombarded with daily. For this reason marketing is an essential element of any business when they are looking to grow. It’s true that not everything depends of this one element, but it is vital for surviving the difficult period between the creating of a business and your first payday.
A lot of these difficulties come from the questions we are made to ask ourselves; what makes me different from all the rest? What advantages do I offer? We have to look at all possible aspects, even the intangible ones, like values and business promise. The process is the following:
- You have to give the client a reason to change his routine and choose you.
- You have to be realistic about your product.
- You have to be clear on your objectives and know how it is you’re going to get there.
These objectives have to be one of the following: Are you looking for potential long-term clients? Are you looking for hits on your website? We have to be clear on this in order to carry out a clear objective.
- It’s very important to know the costs involved in marketing. Be ambitious, but realistic. Normally for purely economic reasons, new businesses usually use the web. However, you must forget that cheap doesn’t always guarantee quality.
- You have to take into account the high costs of starting a successful company. Efficiency isn’t cheap. The easiest method of knowing how much each client is going to cost to obtain is calculating the amount of clients you have obtained from each campaign you have launched.
- You mustn’t spare on complementary actions to marketing that help make out business present and visible in the market. You have to dedicate time, but it’s not necessary to spend all of your resources on it.
- Social networks, blogs and websites are pillars that hold up good marketing strategies, generating a spiral of interest for our work and getting people talking.
- ‘What you don’t communicate, doesn’t exist’ it’s that simple. Appearing in newspapers will create necessary visibility for a startup.
- Don’t lose your way. You have to find a clear objective and keep at it on the right path.
Each business should value what needs it has and focus on the actions that will generate the best results, keeping to a budget. The advantages of the Internet are that you can measure each impact and test on a low budget. It’s all a case of trial and error.
A way of knowing how a potential client behaves is the “conversion funnel”. This way we can know, at no additional cost, the road taken by each one of these potential clients and above all, what are the most effective marketing strategies.
To sum up, marketing is one of the motors that helps your business set off into the world. This large step of knowing and opening up a space in the market is vital in order to maximize your resources.
