Last week Opinno´s Consultant Director Daniel Medina was lending a hand at Ecosistema Mas Empresa, an organization which is the initiative of a major Spanish bank, as together they envisaged what would be the priority for the organizational challenges ahead.

Daniel, head of strategy and innovation at Opinno, took the opportunity to participate as speaker in an event organized by Ecosistema Más Empresa, an organization devised to support businesses and new business opportunities through innovation, and is the brainchild of a major Spanish bank.

Daniel explained to participants the rate at which business culture is changing and warned that those who did not adhere to the same evolution would inevitably disappear.

What is essential for business today is that new measures and initiatives are undertaken and new business paradigms embraced, he told those present. He added that companies need to examine new relationships with both external customers but also those inside any company - the internal client - to keep developing as a company and keep producing growth.

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Daniel also explained that digitalization does not belong to one generation or another, rather it is accessible to any participant: we all have access to new and exciting technological platforms which allow everybody the possibility of interacting with companies and individuals all over the world. We can connect, collaborate and share as part of a new generation of workers.

In this brave new business context, change is the inevitable consequence of the push for innovation. Both individuals and companies need to adopt fresh forms of interacting.

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There are 3 adjectives which best define the qualities that need to be engendered:

  • Agile: company culture needs to be dynamic, proactive and flexible when it comes to change.

  • Connected to an ecosystem of users: a company must be open to its internal community members and in contact with different agents in society and the market.

  • Concentrated on people: a company must be focused on its people, have a flexible understanding of the client and value and encourage talent.

Finally, Daniel used the methodology of Design Thinking to demonstrate how the kind of challenges faced by companies could be explored.