The retail world is undergoing a very complex and disruptive process, usually you see change in a sector occur over time but in the case of retail it is happening abruptly and all at once. The increase in artificial intelligence which is hard to calculate and something that cannot be touched is driving the rate of production, delivery, and optimization in the retail sector.
The next major battle to occur in the retail sector will be over data. Customer data that shows trends in purchasing, which can be utilized by companies to optimize their customer experiences. In order to properly use the data, companies must recruit innovators who can properly analyze trends and identify links in the data.